Super Bowl scores drop 39 in keeping with cent in Canada as CRTC advert coverage takes impact – National


NEW YORK – Super Bowl scores had been down 39 in keeping with cent in Canada this 12 months, a drop that nationwide rights-holder Bell Media blamed on a CRTC choice mandating this 12 months’s sport feed from Fox no longer be substituted with a Canadian sign.

The New England Patriots’ 34-28 time beyond regulation win over the Atlanta Falcons on Sunday evening drew a median target audience of four.47 million audience on CTV, CTV Two, and TSN, a Bell Media spokesman mentioned in an e-mail.

READ MORE: CRTC grants get admission to to U.S. Super Bowl ads, however silent on long run of native TV

“It’s the outcome we predicted despite our efforts to mitigate the audience loss, and the support of the Canadian companies that stepped up to advertise on the domestic broadcast,” mentioned Scott Henderson, Bell Media vice-president, communications. “The CRTC’s decision is clearly having a direct and negative impact on Canadian viewers, advertisers, and the broader broadcasting and creative community. We’ll continue our fight alongside the NFL to reverse it.”

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Last 12 months’s Super Bowl between the Denver Broncos and Carolina Panthers drew a median target audience of seven.32 million on CTV.

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Citing lawsuits from Canadian audience, the Canadian Radio-television and Telecommunications Commission (CRTC) dominated in 2015 that simultaneous substitution of Canadian spots over the star-studded American advertisements performed throughout the Super Bowl would now not be allowed.

The ruling kicked in for this 12 months’s championship sport.

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Fox drew an target audience of 111.Three million audience throughout the sport, falling simply shy of the target audience for soccer’s final sport during the last 3 years.

The Nielsen corporate mentioned that the highest Super Bowl target audience – and the most important for any American TV display – was once the 114.four million who noticed the New England Patriots beat the Seattle Seahawks in 2015.

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That 2015 sport additionally had a last-minute finishing, however couldn’t fit this 12 months, when the Patriots beat the Atlanta Falcons 34-28 in time beyond regulation. The overdue rally would possibly in reality have handicapped Fox: The Falcons led 28-Three at one level and the sport was once taking a look like a rout.

Last 12 months’s Denver-Carolina sport reached an target audience of 111.nine million.


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