Flipboard revamps its means personalised information with new “Smart Magazines”


Flipboard is liberating a large replace these days, which introduces “Smart Magazines” — a brand new manner for folks to search out information tales and different content material tied to their pursuits.

CEO Mike McCue mentioned the large purpose at the back of this replace was once to respond to the query, “How can we modernize the notion of magazines?” Like many print magazines, those Smart Magazines are supposed allow you to dive deep in a selected subject, however in addition they make the most of alternatives for personalization and personalization.

At the similar time, McCue described this replace as a rethinking of the Flipboard revel in, each for brand new and present customers. Right now, the primary tactics to browse Flipboard are to open up the various person subjects and community-created magazines, or to visit the Cover Stories segment, the place you’ll in finding plenty of tales pulled in combination in keeping with your pursuits.

But McCue mentioned that Flipboard’s monumental vary of subjects (34,000) and magazines (30 million) will also be overwhelming, whilst Cover Stories mashes the whole thing in combination, so you’ll’t center of attention at the one subject that you just may well be excited about at a given second.

“Where do I go if I just want to see photography stuff?” he mentioned. “I might follow 50 different magazines and 12 different topics [that are related to photography], so how do I see it all together? There hasn’t been a good way to do that until now.”

So a Smart Magazine revolves round a wide subject, like generation or cooking or images or sports activities. Each mag begins off with the large tales of the instant, issues that expectantly everybody excited about that subject will wish to see. Then as you progress previous the primary few pages, you begin to see content material that’s extra adapted on your private pursuits — for instance, your tech mag may get started out with the similar headlines as everybody else, sooner than shifting directly to articles taken with startups and mission capital.

To assist customers create those magazines, Flipboard is launching a brand new one-screen Passion Picker the place customers can determine the subjects they wish to apply, then additional customise their magazines by means of including such things as explicit publications, YouTube feeds and Twitter hashtags and accounts (tweets from subject mavens are integrated in each and every mag). Over time, the mag must get even smarter in keeping with the tales that you just like and upload.

McCue mentioned he expects maximum customers to apply only a handful of Smart Magazines — “People are interested in lots of things, but they’re only passionate about a few” — which is why there are handiest 9 slots at the house display screen. You can create greater than 9 Smart Magazines if you wish to have, however you then’ll have to visit the Magazines segment of the app to search out them.

Beyond this replace, I used to be curious concerning the position that McCue sees Flipboard serving when increasingly more of our information intake is occurring via our Facebook and Twitter information feeds.

“I just think that there’s a very large population of people who want to go to a place where there is a collection of stories about the thing that they really care about — not just a random collection of stuff,” McCue mentioned. “I just think that’s a truism.”

He added that once the November election, with its accompanying debates about pretend information and clear out bubbles, he felt “a renewed sense of purpose.”

“We really think of ourselves as being a platform that is informing and educating and inspiring readers,” he mentioned. “We’re agnostic in terms of the right or the left, but we’re not agnostic in terms of truth or fiction … We don’t create the content, but getting the right mix of stories to people so they can get a sense of perspective on what’s going on, that’s something we take very seriously.”

The new Flipboard is to be had for each iPhone and Android.


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André LePeq


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