#CBC: “Users complain of issues after launch of PC Optimum rewards program”


The merger of two of Canada’s most popular loyalty rewards programs — PC Plus points and Shoppers Optimum — faced issues on Thursday as members complained about their inability to register or access the new program online.

As of Feb. 1, members of both loyalty programs were able to join a new program called PC Optimum, which would combine the balance of points from the previous programs into one account.

But users took to Twitter on the launch day to talk about their frustrations and problems in trying to join the new program on the website and the app.

Complaints ranged from people being unable to add points from their Shoppers Optimum accounts to the new program to people calling the entire rollout a failure. 

In response to the issues, Loblaw spokesperson Catherine Thomas told CBC News that the launch did have a “couple of bumps” because the company was seeing massive interest in the program. 

“We’ve successfully converted a huge number of members already. More importantly, we are approaching nearly one million transactions with customers earning and redeeming PC Optimum points,” she said.

“We continue to focus on making this a seamless conversion process for our members. Further, the issue related to downloading our app has been resolved,” she added.
But even after her response, users were still complaining on Twitter about being unable to transfer their Shoppers’ Optimum points to the new program online.

The new loyalty program had been long anticipated since Loblaw bought drug store chain Shoppers Drug Mart in 2014.

Back in November when the new rewards program was announced, the company said that the PC points program had about 11 million members, while Shoppers Optimum had eight million members.

Note: “Previously Published on: 1 February 2018 | 4:36 pm, as ‘Users complain of issues after launch of PC Optimum rewards program’ on CBC RADIO-CANADA. Here is a source link for the Article’s Image(s) and Content”.

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