The ethically sourced model is liked by cool-girls, minimalists, eco-conscious buyers—and just about everybody else. So when information broke of their first-ever underwear assortment launch, followers couldn’t wait to get their fingers on the items, a lot in order that they racked up a waitlist of near 30,000 folks! But an insane waitlist comes as no shock following the success of Everlane’s widespread Day Heels and denim assortment launch (each had buyers ready in line). Luckily, they’ve simply added a brand new wave of their beloved intimates types in an array of fairly colours equivalent to poppy, lilac and lightweight peach!
Everlane enlisted a gaggle of various fashions to entrance the marketing campaign, together with physique optimistic actress, Jemima Kirke. To spotlight the model’s mission, the label posted a letter signed by feminine workers on Instagram, which acknowledged the aim of the road was to “create simple, natural underwear that women can feel confident and comfortable in. No frills. No bows. No bullshit.”
Soft, snug and inexpensive the gathering consists of 4 types of underwear (The Thong, The Bikini, The Hipster, and The High-Rise Hipster), a wi-fi tank bra, and a bodysuit—all made from tremendous smooth and breathable Supima cotton. With every thing priced beneath $30 and the choice to attain three types of panties for under $27, this can be a assortment that’s certain to have you ever ditching your itchy lace underwear and uncomfortable padded bras for good.
Scroll down to search out out extra about their superior underwear assortment and store the newly added colours earlier than they’re gone!
Buy It! The Tank Bra in Poppy, $22 and The Hipster in Poppy, $12 (Or purchase three for $27!)
Buy It! The Lightweight French Terry Crew, $38 and The Bikini $12 (Or purchase three for $27!)
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Buy It! The Bodysuit in Lilac, $30; everlane.com