#CBC: “Brand reputations: Tim Hortons slips as MEC, Jean Coutu, Canadian Tire lead” #Toronto #Montreal #Calgary #Ottawa #Canada
For the second 12 months in a row, Mountain Equipment Co-op has topped the checklist of Canadian firms with the most effective reputations, compiled by market analysis agency The Research Institute.
MEC sat atop the annual rating, adopted by Jean Coutu Group, Canadian Tire, Pharmaplus/Shoppers Drug Mart and Home Hardware.
Coffee and doughnut chain Tim Hortons noticed its rating fall to 14th place amongst Canadian firms. Last 12 months, the chain was ranked third among the many Canadian names.
It has been a tough 12 months for the restaurant chain.
The firm spent a lot of the 12 months squabbling with franchisees over price will increase and different points, and that was earlier than the corporate’s fame took a nosedive after CBC News first reported that a lot of franchisees had been chopping again on worker perks and dealing hours following minimal wage hikes.
To provide you with the rankings, the corporate surveyed 27,000 Canadians on-line for his or her views on greater than 250 firms, and rank them based mostly on their reputations in January and February of 2018.
Participants are described by the analysis agency as members of the “informed general public” — that means they’re Canadians who had been considerably acquainted or very acquainted with the businesses evaluated.
As such, it is not a random pattern and does not have the identical kind of margin of error that, for instance, an ordinary political ballot may need.
MEC obtained a rating of 79.5, adopted by Jean Coutu Group at 78.5, Canadian Tire at 76.9, Pharmaplus/Shoppers Drug Mart at 75.5 and Home Hardware at 75.4.
Tim Hortons scored a 71 — six factors decrease than it scored a 12 months in the past.
The rankings checked out Canadian firms, but additionally foreign-based firms that function right here. By that metric, the three atop the checklist had been Google, Rolex and Lego, which all scored over 80.
Canadian names adopted after that, with 9 putting within the prime 50 general, together with Cascades (74.3), Cineplex (74.2), Roots (73.8) and Sleep Country Canada (73.4).
When worldwide firms are included, Tim Hortons rating of 71 dropped it to 67th place. Last 12 months it was 13th by that metric.
The examine comes after comparable rankings had been launched in April by analysis group Leger, which ranked Tim Hortons in 50th spot, down from fourth place.
Note: “Previously Published on: 2018-05-23 12:55:24, as ‘Brand reputations: Tim Hortons slips as MEC, Jean Coutu, Canadian Tire lead’ on CBC RADIO-CANADA. Here is a supply hyperlink for the Article’s Image(s) and Content”.